Skills of a Successful Freelance Graphic Designer
- A passion for what you do.
- Confidence in what you do.
- Ability to market yourself.
- Excellent communication skills through speaking and writing.
- Ability to "read" your client and personalize the services provided for them.
- Very good organizational skills.
- Self-motivated, driven and excited about what you do!
- Good production and technical skills.
- Ability to be efficient and productive.
- Ability to prioritize.
- Ability to deliver quality results within a a reasonable time frame.
- Actively seek work on a consistent basis and stay in contact with current clients.
- Be objective and not too emotionally attached to your work.
- Understand yourself, how you work best and what motivates you - this will develop over time.
Deciding to be a Generalist or Specialist
In my opinion neither is a better option than the other. However, starting out you may find yourself as more of a generalist and as you develop you'll probably discover a niche.
MY THOUGHTS: Over the past few years I discovered that I have a somewhat specific style but a broad range of production and design skills ranging from print to web to photography. At some point I may decide to specialize in one particular area.
How To Be More Attractive To ClientsHere is a list of a few ways to be more attractive to potential clients. Most important though just be yourself!
- Being personable and having a sense of humor.
- Being mature and responsible.
- Having a personal style.
- Not having a personal style.
- Keeping cool when things are not so cool.
- Really connecting with your client beyond what they do.
- Appropriate pricing for the market.
- Having relationships with vendors.
- Show that you are working for the client not just for yourself.
MY THOUGHTS: I have found that being yourself is the most important thing you can do when meeting with a potential client. You want to show your passion about what you do and that can be a real struggle when you're not yourself. A sense of humor also goes a long way! :)
The Daily Life of a FreelancerThe daily challenges of a freelancer will change overtime. When starting out you may be spending most of your time searching for potential clients and jobs.
Here is a list of a few things that most freelancers deal with on a daily basis:
- Juggling projects.
- Managing stress.
- Knowing when to take a break.
- Staying focused.
- Keeping up with your own business duties.
- Isolation. Get out of the house!
- Dealing with everyday frustrations.
- The fluid nature of the job.