Wednesday, July 3, 2013

July Newsletter

Hot Off The Press
The new 2013-2014 Poo~Pourri catalog is here!

• hot off the press • 

The new 2013-2014 Poo~Pourri® catalog is hot off the press! A huge thank you to Suzy Batiz, CEO Scentsible, LLC dba Poo~Pourri® for having us be a BIG part of yet another awesome catalog. Our favorite shot from the catalog is Poo-Tonium, a radioactive themed Before-You-Go® Bathroom Spray Gift Set with a glow in the dark label. The product was so interesting that we had no shortage of ideas about the shoot but there was a catch, the product we received was just a mock up and the label did not glow. No problem. We knew we wanted to play off the radioactivity so we cut open green glow sticks and poured them on this rubberized diamond plate floor mat to give the shot a slimy  industrial feel. With a green filter on the background light we felt we had the look we wanted. It took a total of 3 shots composited together with some post-production magic to achieve the finished image. Click here to see the final photo.

• X-Rite Color Checker •

We are continuously improving our equipment, skills and processes to deliver the highest quality photos possible. We are happy to announce the newest member of our studio, the X-Rite Color Checker Passport. We call it the Color Checker for short. Digital cameras are completely colorblind. A digital camera records light to create an image but it is completely unaware of the color of that light. Through some clever engineering and computer programming a modern digital camera is pretty good at recreating a scene in color. But pretty good often doesn’t cut it in commercial photography and that is where the Color Checker comes in. With the Color Checker we can color correct a photograph with exact accuracy. We use the Color Checker on every job whether it’s a product shot, headshot or interior because we feel every image deserves to look its best.

• booking •

We are now booking for July-September and slots are filling quickly! If you are in need of an updated headshot, are looking to freshen up your logo or are ready to replace those point and shoot web shots with top notch photography then please shoot us an email or give us a ring. We would love to help you out.  |  214.801.5279  |

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